Simplisites

What I Do

• UI/UX consultation: Creating user interface layouts (wire frames), planning current and future site structure, creating content and navigation guidelines to enhance the user experience
• Website strategy planning: determining site structure, navigation, internal linking, content types and applications necessary to achieve company goal; using web analytics data to guide future web strategies
• Content management: planning, writing and updating content to provide a rich user experience
• Project planning: gathering and writing requirements and creating specification documents and communicating needs to both internal and external programmers and stakeholders; developing content, organizing layouts and overseeing production of print and web projects.
• Marketing integration: applying corporate marketing objectives to website strategies and integrating website initiatives into traditional advertising media
• Online marketing planning: guiding team on applying online marketing strategies; researching web 2.0 innovation; managing e-mail marketing campaigns
• Regulatory compliance: following relevant brand guidelines, consulting on correct usage of corporate marks, interpreting government regulations to create compliant websites and online communications (ex: HIPPA laws, Medicare laws)
• Quality assurance: creating detailed software user instruction manuals; testing projects prior to launch; working with developers to eliminate bugs

Experience

Usability Analyst at TekSystems

Main Roles: Researching users in the oil and gas industry; developing solutions that would allow for optimum usability; developing wire frames and project specifications
Projects: Analyzing and developing a redesign strategy for an Oracle-based application for the oil and gas industry; providing new website IA and content strategy

Main Roles: Website Strategy, Navigation and Content Expert
Sample Projects: Baton Rouge Social Media Club Websites, Professional Resume Website

Main Roles: Website content manager and strategist for all Blue Cross and Blue Shield of Louisiana websites; online marketing integration consultant; project specification developer
Sample Projects: Corporate Website, Corporate Image Campaign and Website,
Health Website for Kids, Health-Related Marketing Campaign

Main Roles: Marketing direction and usability planning for various software clients
Sample Projects: Marketing and Training Materials for National Retail Company

Main Role: Editor of The Encyclopedia of Cajun and Creole Cuisine
Major Projects: Cajun and Creole Cookbook

Skills

• HTML and CSS
• JavaScript
• WordPress CMS
• Adobe Photoshop
• InDesign
• RedDot (Open Text) CMS
• Dreamweaver