Simplisites

Dear Google,

You are very important to me, but your incessant neediness is putting a strain on our relationship. Let’s work it out, Google. I know we can!

There are a lot of companies out there in less tech-savvy cities like my own that for one reason or another have not built up the proper staff to truly benefit from their website and online marketing. Large companies often have the budget, but may not always have the foresight. Small companies usually have the [...]

We recently launched a video campaign on our website. Our developer found a great player and set up the media to stream from our site. While this was a great solution and works well, in the background both of us were screaming, “just put it on You Tube!” If you really want a video to [...]

Ad Age ran an article about the reasons corporations WON’T use social media. It’s a nice complement to my Sept. 21 blog on company newsrooms. “Listen up: Every person with a computer and even a tiny skill level has the tools to make their opinion about your brand heard by other people. They’re already talking [...]

I’m on the verge of a major web redesign for my company, and my biggest problem is not content or figuring out what all our stakeholders want. What’s really weighing on my mind is NAVIGATION. Navigation is tricky and is the make or break of any site. So much is riding on a short list [...]

One thing my company has been in dire need of is an online newsroom. Our current system of static pages of news content is so antiquated it’s needed an overhaul for years. But, as with many companies, more important projects and lack of funds to upgrade have always stood in the way. Perhaps there is [...]

The New York Times ran an article about people who are leaving facebook (http://bit.ly/fSgta). Many feel that the social networking fad is leading to a loss of privacy. But, if you are smart in managing your social networks, you can maintain any level of privacy you choose. Set your profile to private Don’t leave your [...]

What do your users want? Why are they on your site? And what do non-users need to know you have to get them there? Those seem to be million-dollar questions, but it doesn’t take 300K consultants, expensive research or fancy web design to figure it all out. Talk to those who KNOW the customers. It’s [...]

Since I’ve started working in web content management and website architecture I’ve learned one very important rule: No matter the message, it has to work for YOUR audience. So, does your site? I’ve found many companies don’t quite get it…they are worried about pleasing internal “clients,” CEOs and the like. Web professionals have to take [...]