In marketing circles, you hear a lot of talk of persona creation in conducting research and defining target market characteristics.

“Personas” isn’t just a buzz word, it is an important tool to discovering what your users’ motivations are and how they will look at your website or application. Personas give you more than demographics and psychographics, they get you right into the mind of your user.

When you can envision a person, you can see how they will react in certain situations and what they are feeling or thinking of as they move thorough your application. Most importantly, personas help you understand the goals of your users—why they are there and what they want to accomplish. And when you truly understand their goals, you can better plan for their needs!

If you don’t know how to create personas, research it! It’s a very important skill to have.

What are personas and how are they written? http://www.steptwo.com.au/papers/kmc_personas/index.html