Since I’ve started working in web content management and website architecture I’ve learned one very important rule: No matter the message, it has to work for YOUR audience. So, does your site?

I’ve found many companies don’t quite get it…they are worried about pleasing internal “clients,” CEOs and the like. Web professionals have to take a stand! We need our sites to work for the user and around the user first and foremost. It’s our job to make sure our clients, bosses and all those who don’t quite understand the world wide web are educated.

In this blog, I hope to provide you with resources in the form of information, research, news and colleague experiences that will help you help your company.

If the customer is king, then the user is the supreme emperor. The right information in his hands could lead to more sales, better understanding of your company and a bigger ROI than the best advertising campaign.