Website Planning, Web Content Creation and Application Design, Marketing Material Creation
In 2006, Blue Cross and Blue Shield of Louisiana sought to enhance its image by providing wellness information and guidance to current and potential members across the state.
A major media campaign was developed to announce the company’s new offerings.
The cornerstone of this program is www.Louisiana2Step.com which could be used by Louisianians to find information and resources on getting healthy.
As the the leader of the website development effort, I worked with and added to the ideas set forth in our traditional media campaign to devise the content, layout and function of the Louisiana 2 Step website.
I became the subject-matter expert on the company’s wellness efforts, and when collateral materials were needed, I was often asked to write and art direct them.
